17.04.2012 Gearing up for Pittsburgh

Hello all!  Is it seriously mid April?!  2012 has been flying.  The year is really filling up with exciting projects and we have so many adventures we can’t wait to share with you.  One adventure we are embarking on very soon is the 2012 Dick’s Sporting Goods Pittsburgh Marathon.  If you didn’t see the video we created for last year’s race you can check it out here.  Last year our goal was to introduce the world to the marathon and all the amazing things it has to offer.  This year we are taking an even closer look at what makes running the Pittsburgh marathon such a powerful experience.  Named the #1 sports town in America three years in a row, Pittsburgh is a city where champions go to define themselves.  On May 6th, ordinary people get to be extraordinary for a day.  One of the more notable elements of this marathon is the incredible support from the community.  This sports town rallies around the lesser known athletes from their own community and across the country as they earn the title Runner of Steel.

The biggest challenge for us to overcome is on race day itself.  The logistics of filming an event surrounding 26,000 athletes can be daunting without proper preparation.  So this past weekend we took a trip out there for a course tour and to have our preliminary meetings with the race director and marketing team.  We drove the 26.2 mile course to scout out the best places for us to capture the race.  By the time we got to where the finish line will be, we couldn’t believe people are covering that distance ON FOOT!  We left with a whole new respect for marathon runners- half and full.  What an accomplishment no matter where you run…  Back at the offices we nailed down a concept and met with a cool band who will be composing an original song that will serve as the theme song for the race and used in the commercial we produce.  We couldn’t be happier with how everything went and with only a few weeks left there are still more details to get into place. Stay tuned for more updates on race weekend!

 While we were there, we made a stop at Jerry’s Records in Squirrel Hill.  It is a GIANT collection of records with an average price of $4 per record!  Some of our finds included Ray Charles, Elivs, The Coasters…  Wish we had something like that in South Florida.  Our collection grows a little bit more with every trip.